In 1994 Ian graduated from Nottingham Trent University with a degree in furniture & product design. Soon after he won an international competition to design a bus shelter. Fifteen of these were manufactured in 1995. This led to a career in the street furniture industry designing for public spaces.
Ian then moved into retail and point of purchase design for several years gaining experience of numerous materials. Working closely with blue chip clients he established himself as designer and project manager, before relocating to Cornwall & setting up Greenhill Design in 2004.